CAPRO Hershey 2026

The Certified Ambulance Public Relations Officer (CAPRO) course has been specifically designed to equip EMS leaders, supervisors, and public informations personnel with the knowledge and practical skills necessary to effectively communicate the value, impact, and challenges of modern EMS systems. The primary learning objectives are:

• Describe the role and strategic importance of public media relations with Emergency Medical Services organizations
• Develop clear and consistent messaging that communicates the mission, services, and value of an EMS agency
• Demonstrate effective media relations techniques
• Apply crisis communication principles to EMS incidents or organizational challenges
• Design a comprehensive EMS public relations strategy

By the end of the course, participants will have developed the foundational skills needed to serve as effective public relations leaders